CLIENT: Vic Mensa
PROJECT: Sundiata, Mansa Musa Mensa (Albums)
INTENTION: Shape a world where fire becomes inheritance, and memory becomes map. This creative direction supports Vic Mensa’s transformation into fatherhood — a lineage reckoning and spiritual rite rendered through sound, story, and symbol. Mansa Musa Mensa is both a personal mythology and a cultural portal: Afrohemian in rhythm, global in resonance. The project invites listeners to witness not just the music, but the making of a man, past and future at once.
SERVICE: Creative Partnership, Visual Worldbuilding, Narrative Strategy
SECTOR: Music, Cultural Storytelling, Visual Identity
TAGS: Fatherhood, Diaspora Storytelling, Sonic Realism
CLIENT: Everyday Creatives
PROJECT: Network (Behavioral Architecture System, Print)
INTENTION: Call to action for creatives ready to stop waiting and start building. It challenges participants to move beyond passive inspiration and actively shape the change they want to see – through their bodies, ideas, and daily practices. It’s less about perfect outcomes and more about showing up, experimenting, and weaving discipline into a living, breathing creative force.
SERVICE: Experience Design, Habit Formation Strategy, Mindful Practice Framework
SECTOR: Personal Development, Wellness, Creative Growth
TAGS: Behavioral Design, Somatic Creativity, Spiritual Resilience
CLIENT: Jean Dawson
PROJECT: Bad Sports, Chaos Now, Glimmer of God (Albums)
INTENTION: Co-create a mythos around emotional disobedience, sonic rebellion, and self-invention. This long term creative partnership focuses on translating Jean Dawson’s evolving artistry into visual language; building immersive worlds that hold contradiction, collapse, and catharsis. From visuals, merchandise, to campaign strategy, the work amplifies genre-defiant presence and emotional intensity while staying rooted in experimental storytelling and alt-aesthetics.
SERVICE: Creative Direction, Brand Development, Campaign Strategy
SECTOR: Music, Visual Identity, Experimental Art
TAGS: Artist Branding, Youth Culture, Experimental Aesthetics
CLIENT: Fabletics
PROJECT: Cloud Jersey (Product Launch)
INTENTION: Create an artistic silhouette for the Cloud Jersey collection that captures the duality of motion and stillness—embodying flexibility through moments of euphoria and wakefulness. This launch redefines loungewear as a state of mind, where softness meets structure and wearers are free to move, rest, and express. Through fluid visuals and tactile storytelling, the Cloud Jersey line invites users to feel as good as they look—awake to their body, wrapped in calm.
SERVICE: Art Direction, Product Launch Strategy, Visual Storytelling
SECTOR: Fashion, Wellness, Lifestyle
TAGS: Essentials, Euphoria, Activewear
CLIENT: Battery Storage Comapnies
PROJECT: Reimagining Renewables (Pitch)
INTENTION: Transform renewable appliances into functional works of art that inspire sustainability, equity, and emotional connection. This concept challenges how we see green tech inviting utility companies to reimagine their role in shaping not just the function, but the feeling of sustainable living. Through design, storytelling, and community engagement, this project expands the visual and cultural language of clean energy
SERVICE: Creative Writing, Production
SECTOR: Climate, Energy, Public Engagement
TAGS: Artivism, Interior Design, Green-Tech
CLIENT: Spotify
PROJECT: Wrapped Uncovered (Pitch)
INTENTION: Reframe Spotify Wrapped as more than a product feature — position it as a yearly ritual and cultural mirror. This pitch unpacks the emotional mechanics, aesthetic logic, and behavioral psychology that make Wrapped resonate globally. The goal is to provide strategic insight into how to evolve the campaign while honoring its playful tone, uc-design, and viral DNA.
SERVICE: Creative Strategy, Campaign Direction, Behavioral Design
SECTOR: Music, Digital Culture, Brand Marketing
TAGS: Brand Psychology, Digital Folklore, Platform Culture
CLIENT: Hinge
PROJECT: Spaces (Pitch)
INTENTION: Spaces challenges the speed and surface level habits of modern dating by offering something rare: room to breathe. It’s about creating IRL gatherings that feel natural—places where conversation flows, walls come down, and genuine connection can actually take root. Instead of chasing algorithms, Spaces invites people to slow down, be present, and meet each other without the pressure. It’s not about finding “bae” fast; it’s about finding real moments that matter.
SERVICE: Experience Design, Strategic Positioning, Brand Storytelling
SECTOR: Events & Exhibitions, Social Innovation, Community Culture
TAGS: Slow Dating, Human Connection, Events & Experiences
CLIENT: Nike
PROJECT: Redefined (Pitch)
INTENTION: Reimagine Nike’s storytelling language by centering identity, movement, and memory as core pillars of design. This concept pitch expands Nike’s cultural imprint beyond athleticism, inviting narratives that reflect neurodivergent thought, ancestral knowledge, and the everyday rituals of becoming. “Redefined” explores how apparel and campaigns can echo inner transformation, not just outer performance, while staying rooted in Nike’s ethos of motion and mastery.
SERVICE: Creative Production, Design Direction, Cultural Strategy
SECTOR: Fashion, Athletics, Identity Branding
TAGS: Inner Fitness, Brand Futurism, Apparel Narrative
CLIENT: Cooperative Climate Futures Collective
PROJECT: The Hub (White Paper, Website)
INTENTION: Challenge extractive narratives of climate doom by illuminating lived, ongoing alternatives rooted in decolonial, ecocentric, and feminist principles. This project weaves together the visions, voices, and knowledge of frontline communities to build a resilient, interconnected network of organizations mobilizing toward climate and environmental justice. By centering systemic solutions, accessible education, and community organizing, the project supports youth, activists, and global movements in cultivating a future beyond racial capitalism.
SERVICE: Research, Consulting, Grassroots Organizing, Web Design, Writing
SECTOR: Climate Justice, Movement Building, International Solidarity
TAGS: Decolonial, Black Queer Feminism, Just Transition
CLIENT: Byas&Leon
PROJECT: ROOT(ED) (Environmental Justice Course)
INTENTION: Demystify the meaning of sustainability by examining its roots and intersections with environmentalism, climate change, capitalism, and systemic racism. Created in partnership with Byas&Leon, this community-centered curriculum reclaims sustainability from corporate buzzword status and grounds it in lived experience, cultural knowledge, and radical care for the Earth. ROOT(ED) invites people to learn, reflect, and take action – offering free monthly classes that equip participants with tools to live more harmoniously with the planet and one another.
SERVICE: Community Education, Curriculum Development, Programming
SECTOR: Climate Education, Retail, Environmental Justice
TAGS: Intersectionality, Anti-Capitalism, Climate Literacy