I DON’T REALLY FIT IN ANY BOX, SO I STOPPED TRYING TO.




A Radical Marketing Play for Fitness Studios

Reframing the New Year's rush in a scheme where new members don’t pay to join, they pay for the days they miss. Built on behavioral design, the campaign turns consistency into a rewarding measurable habit. 


I’ve Been Silently Creative Directing Vic Mensa

It started with not even knowing he was a fan of my old zines. Now we’re in a kinda strategic collaborative relationship where I help shape the resources and ideations so he can share his mind more freely to the world.



Well Then, Who Else is on the Spectrum?

I got a late-stage ASD diagnosis, so this past year has been about recalibration. I had already felt myself moving toward creating something around it, but hesitant because making more shit the world doesn't need is gross, yet here we are?


I Hate My Voice,  But I Like Sharing  Ideas

I earned a new certificate after feeling disconnected from my environmental policy roots. I met some CBPs so we got together and explored AI and the future of sustainability. It’s “Cool Black People”,  I just made it up, you’re not old.


I Took Some Photos + Wrotes Some Letters

My five year old best friend celebrated his birthday in Big Sur, and I took the time to be present and reset with him. I also paced my other best friend (his mom) through her first 5K. Then a lot of food with my other best friend (his dad).


A Think I’m Still Mourning the Death of  My Dad

This is the final stretch of my first marathon, I’m nervous, so I made a lullaby to steady myself before running into the storm. I guess it’s a reminder that calm is something I create, even when everything around me feels so loud (or sad).


Something  for Anyone Supporting My Decision

Running a marathon doesn’t  feel monumental compared to what I have lived through, but I wanted to challenge myself anyway.  Many of you  want to celebrate it, so I made this guide so you don’t feel ignored.